Purpose
Split-test landing pages and offers by distributing traffic between variants.
- Split-test landing pages
- Distribute traffic between offers
- Compare campaign variants
When it fits
Performance teams with the technical capacity to configure tracking, domains and conversion postbacks.
Example scenario
Set up a test campaign with one landing page and synthetic conversions. Verify click IDs and duplicate postbacks, then reconcile reported events with the destination system.
A meaningful limitation
Installation requires a dedicated, clean VPS that meets the current requirements. Hosting setup is separate from tracking setup: click IDs, postbacks and conversion deduplication still need validation. A tracker cannot correct incomplete source data.