Purpose
Use SDKs/plugins for attribution; the developer overview also lists mobile/web analytics and deep linking.
- Measure mobile attribution
- Define in-app events
- Configure deep links
When it fits
App teams that can coordinate marketing measurement with mobile engineering.
Example scenario
Agree on install, registration and purchase definitions. Implement them in a test build, validate event payloads and deep links, and reconcile purchases with the payment source.
A meaningful limitation
The documented SDK route requires integration, and incoming SDK traffic supports HTTPS only.