What the calculation uses
- Video, statics, UGC and motion
- Master concepts and variants
- Formats and aspect ratios
- Markets and languages
- Localization and adaptation depth
- Timing and production dependencies
Creative · Tool
Estimate a starting creative production package.
Estimate creative volume, formats, market adaptations, timeline and an indicative production range.
Working tool
Creative Planning Calculator
Baseline unit range: $10–20 per static and $30–100 per video. The calculator then accounts for volume, additional concepts, adaptations and timing. This is not a binding public quote.
Method
The tool starts with master assets, then adds formats, localized versions and production complexity. The result shows a range and assumptions; it does not replace source review or a written estimate.
Master assets → formats → markets
For a mixed video and static package across several markets, the result separates master assets, adaptations, timing and assumptions. The discussion starts with a concrete package rather than an abstract asset count.
Explore CreativeManual review is required
The calculator cannot assess source quality, usage rights, shoot complexity, legal requirements or campaign performance. Those points are reviewed before work is confirmed.
FAQ
Calculator FAQ
Is this a final price?
No. The result is an indicative range based on selected inputs. Final scope, timing and cost are fixed after the brief and source assets are reviewed.
What affects volume most?
The number of master concepts, video and static outputs, UGC, formats, markets, languages and adaptation depth. A resize and a new localized version are not treated as the same task.
How is localization handled?
The calculator separates master assets from adaptations. Language, currency, payment methods, legal constraints and platform requirements still require manual review.
Can I send the result?
Yes. Continue to the brief and add brand context, markets, timing, source assets and mandatory elements.