Consulting. The next buying decision.
A format within Media Buying for a team running its own campaigns. Review the offer, buying, creative tests and measurement.
Who it fits
For a team with a specific question: what to test, why events disagree, how to change buying structure or stopping criteria.
What is included
Review supplied evidence, separate facts from unknowns and record priorities in a written plan. Campaign execution and implementation are not automatically included.
What we need before starting
- The specific question or decision to resolve
- Offer, funnel, creative and available reports
- Timing, team and budget constraints
- A list of approaches already tested
What your team takes away
A written decision map covering verified facts, open questions, priorities, owners and criteria for the next reviewable action.
A reviewable process.
Frame the question and request the minimum source material
Mark facts, gaps and contradictions before the session
Review options and consequences during the session
Deliver priorities and run a follow-up review when included
Dependencies
The session date and written-summary deadline are agreed after materials arrive. Longer support uses a separate format with a documented meeting rhythm.
Boundaries of the work
- Consulting does not replace legal, financial or medical expertise
- Recommendations are limited by the quality of supplied data
- Implementation and account access are not included automatically
About the format
Can one session cover several directions?
It can, but one primary question is selected before the session. Otherwise findings become too shallow to support a decision.
Do you implement the recommendations?
Only through a separately agreed implementation stage. Consulting ends with written findings by default.
Is the format suitable for a junior specialist?
Yes, when there is a real task and source material to review. A standalone training program is scoped separately.
Other channels and formats
The media buying process →Let’s talk about your next move.
Tell us about your product and the decision ahead. We start with context, not promises.
What to share about your project →